6 min read • April 4, 2023
Decentralized finance (DeFi) is a secure method of financing that encompasses the benefits of decentralization, including efficiency, transparency, and interoperability. However, due to the complexity of the platform, Web3 adoption, and the necessity to reach the next billion users, we require something more.
That is when Social DeFi was born to create awareness among people. It combines the principles of DeFi with social elements to create a more community-oriented and inclusive financial ecosystem. The opportunities and potential are boundless here. So let’s see in detail what it is about!
- What it is and how it works
- Purposes
- Personalized 0x addresses
- Messaging users of the crypto wallet
- Notifications from dApp
- Social Communities
- DAO aggregators
- Web2 social media adopting Web3
- Globalization
- Final thoughts
Before we begin, let’s see what it means! Social Decentralized Finance is an abstract term that refers to any social platforms, communities, apps, or interactions within decentralized finance (DeFi). Within Social DeFi, users can engage with each other through social networks, forums, apps, or messaging platforms to discuss finance, crypto, investment strategies, and insights or collaborate on various financial activities and decentralized topics.
This integration of social components aims to provide better:
- Collaboration between owners of cryptocurrency wallets
- Knowledge sharing
- Social engagement within the DeFi community
- Social trading (follow the investment advice)
- Development and governance of the platforms or apps
- Identification in the DeFi realm and more
The social elements aim to enhance user experiences, promote trust, share insights, and create a sense of community within the DeFi, NFT, or even GameFi space. Users will be able to connect, collaborate, and collectively benefit from the opportunities offered by the DeFi ecosystem.
Within the Social DeFi ecosystem, you can use apps, tools, and platforms or get news, updates, feed,s or notifications from other users. You may even follow certain wallets that you want. Social DeFi helps people to control the data that is present on social networking sites. The same rule of transparency and security applies to the social platform for crypto as well.
Social DeFi is similar to a social media ecosystem but for crypto users. Although the users are anonymous, that doesn’t mean that they cannot talk to each other. Additionally, with Social Decentralized Finance:
- Users can use platforms to create content and share with other blockchain users and DeFi protocols;
- Newbies who struggle to fully grasp the potential of DeFi due to the complexities of poor user experience can use Social DeFi to improve their skills and connect with like-minded people.
Therefore, Social DeFi has many various purposes, and as you can see, one of them is making it easier for people without a lot of knowledge of crypto and blockchain platforms to understand DeFi.
Different applications like DeBank offer users the ability to transform their 0x addresses into more human-readable formats, such as usernames. This enhancement simplifies the process of identifying and recalling each other's wallets, facilitating better user recognition.
Usually, there are anonymous users, like you won’t find a blockchain user with names. However, they have 0x addresses as identification. These can be lengthy, complex, and almost impossible for people to remember.
Therefore, Social DeFi has come up with a personalized address concept. That means they allow users to have a more readable username like a nickname. That way, people can remember the other wallet users.
So certain apps like DeBank have a special feature of following a specific wallet to know their ways and the current trends. Also, you can personally message them to talk to them. It is an amazing feature that helps people communicate and allows users to get notified about other’s activity.
Notifications are an important part of the social media platform. Similarly, cryptocurrency and blockchain platforms have special apps. These apps allow their users to be notified about new and old crypto projects.
Just like other social media platforms, these social communities also have feeds and communities. You stay up-to-date about the recent trends in the DeFi community. Also, you can talk to other members and learn about their actions and activities. It makes learning easier when you receive help from people within the community.
There are certain apps that help users aggregate and talk about funding. You always need a common platform. That is where the social DeFi comes in. It helps the users come together and participate in making important decisions about providing the funds and the available resources. So DAO aggregators like Zapper streamline the process of exploring and engaging with decentralized autonomous organizations (DAOs). They operate on blockchain technology, enabling users to collaborate.
Did you know that your username on Telegram could be sold as an NFT? Well, that is the recent development launched by Fragment Marketplace. This changes everything for social media users. The username would now be considered as a valuable asset.
It is not just a random name that you selected and could be forgotten. Now it has value and monetary purpose. It is relatively new but has a lot of potential. It is also difficult to cash in but Fragment makes it easy for the transactions to take place.
Currently, only Telegram handles can be sold, however, there is a prospect of other social media handles reeling in. You can see various things on Fragment being sold, from social media handle names to nicknames of characters from games.
This creates a lot of opportunities for social media platforms. Twitter was one of the social media platforms that started selling its username as NFT. This feature was present to those who have a Twitter Blue paid subscription. This would slowly reflect on other handles like Instagram, Facebook, and Snapchat.
Social DeFi helps people to come together and create opportunities for the users as a community. It helps you create a space for innovation through the collaboration of millions of people online in this world of cryptocurrency and blockchain era.
You can also take it global and create awareness. DeFi needs a lot more globalization than the other Web2 platforms because of its complex nature, yet one of the safest ways for monetary transactions. The number of dApps has risen over the years and there seems to be more demand in the future. Therefore, social DeFi is important. With the growing demand, there would be an increased demand for help to navigate all that.
Social DeFi is one of the greatest things that happened in the cryptocurrency world. It creates opportunities and brings like-minded people together. Everyone stays anonymous but can still speak to each other and get help when needed, provide data, advice, tips on finance platforms, or Decentralise data feeds. It is an easy way for people to learn and follow other people’s activities.
You can get your Real-Time and Historical DEX Data with Finage free DEX Data API key.
Build with us today!
Access stock, forex and crypto market data with a free API key—no credit card required.
Stay Informed, Stay Ahead
Discover company news, announcements, updates, guides and more